Writing my radio advert script.

This is the part when i start deciding what my speaker is going to say in my radio advert which will advertise my newspaper as a whole, not my headline. This is because a headline only lasts a day, and i would like my radio advert to be on the radio for more than a day in order to gain the most listeners.

Thoughout my research and plans i decided that i would like make a radio advert which was heard on most local radio stations in the Norfolk area as educated people don't all listen to one particular radio station.

When writing the script, i kept in mind that i wanted o repeat specific important words so that they would drum into my listeners head and they then remember it. It didn't take long to write as i knew what sort of script i was going for - quick, informative, but not too formal or informal - a balance - in order for listeners not to feel intimidated or have the wrong impression of my newspaper.

After i wrote my script, i read it out loud to a timer in order to find out roughly how long the advert would be if i was recording. It turned out to be exactly 23 seconds long - which i believe isn't too long or too short. It gave me the right amount of time to include all of the important information i wanted. I decided to write the script before finding out how long it would be because i knew that i could always edit the script if it is too long or short.

So here is the script which i wrote, then printed out and then annotated to explain why i did certain things to it and what effect it has on the audience:

Overall, i have decided to stick with this script as i believe it is easy for my narrator to say and has a lot of different and good information about my newspaper in it such as the price, the article content, and how often it is sold.

Next Step: find a male voice for me to record saying this script on my ipod. I will not edit the recording because this will take up a lot of time and also, i think it will not make the advert flow as nicely if it has been frequently cut. I don't think that i will have music in the background because it could over shadow what the speaker is saying, and this is the most important bit.

Changes in the price of my newspaper.

This post should have been done a while ago but have done it now. From my focus group i found that my plan of making a newspaper which is printed on glossy paper, to the size of a normal local newspaper and in colour would be VERY expensive to produce, therefore raising the price of my production costs.

I know i said in my post about the definite ideas that i am going to do for my newspaper was to use glossy paper, after i did my research with my focus group i found that this wasn't such a good idea.

Mistake! I believe that i should have done my definitive ideas post AFTER i had done my focus group research!

So i have decided to make a few changes:

I am still going to make my newspaper on traditional local newspaper sized paper, however only on slightly glossy paper so that it is a new take and makes the entire newspaper look more up-market. You can get paper like this, so it isnt as glossy as magazines but has a slight sheen to it. This is so my newspaper doesnt get mistaken as a magazine but still looks a bit more up market. I also think that the glossier the paper, the longer the magazine will last - therefore would be more suitable for a WEEKLY newspaper.

I have also decided to not use so much colour on my newspaper (i will decide for definite when i actually come to make it) as it will make the production costs very high and very slow.

I will also raise the price of my newspaper to £1.10. Even though this is'nt a dramatic rise in the price it would still make a difference if i was to put this newspaper on the market.

P.s. with my layout plans etc, the places where it says £1, now means £1.10!

Why £1.10?

The main reason for this price is because of how much it will cost me to produce the newspaper if it was going to be put on the market - meaning the paper and ink. I have done a bit more research into the cost of other newspapers but im linking it to the paper and ink costs.

My target audience may percieve this as reasonable because my newspaper is weekly, the information such as the family events lasts longer than a week and also, from my first two pages i can tell that it would be a informative newspaper if it were to be made full.

I have done some research into the cost per page to make a newspaper - total printing costs divided by the number of pages. It was quite difficult to find out how much printing some exisiting newspapers are so i decided to look at printing companies who print newspapers in order to find out.

I found a printing company who print some fairly well known free music magazines in my local area such as Outline and Maddog: http://www.quotemeprint.com/newspapers/online_quote.

I was then able to click on a link which took me to a really good page which gave me a quote as to what it would cost for me to print my newspaper!

The first quote i did i based on the existing local newspaper 'Evening News' to get a rough idea of what it costs for them to print. However, i have kept in mind that this newspaper probably get money off due to the amount of printing they need so i am guessing that the final figure of what comes up is the maximum of what it could cost to print. From this i can then find out how much it costs to print just one page of that newspaper.

I found that the problem i had with this was that i wasnt able to be very specific about what i wanted (ie, size format i was given three options), thankfully the Evening News and my newspaper plans do come under one of these. 

I didnt know what 'paper stock' meant so i searched it and found out that it means the thickness of the paper. The Evening News and my newspaper is the thinest of the two choices. I was only able to quote 64 pages and there was a minimum printing of 1000 copies.

In this print screen (left) you can see that after i typed in the quanity of pages and copies a quote comes up of £1,684 from this company in the case of the Evening News. I didnt type in the real quanity of what the Evening News needs to be printed daily as i am only using this to work out the costs for them to print each page.

I found out that this is the final cost of what it is to print 1000 copies of a 64 page newspaper in the format of the Evening News.

I then used my calculator to work out the maximum cost for the Evening News for a page and came to the conclusion that it costs them around: 0.02p  to print one page of one copy. To make it easier it costs them around £26 for one page on 1000 copies.

Now i will look at the cost it would be approximatley to print one page of my newspaper:

I said when finding out the cost of the Evening News that it is in full colour, however i found out from my focus group that this would be very expensive to produce so have decided to not be just black and white or full colour - therefore i will be 'part-colour'. I have already declared how i can find this figure out, so i have just worked it out quickly the cost of one page of my newspaper:

£357 divided by 1000 divided by 4 = 0.08p

I couldnt really figure out why printing my newspaper would cost 0.06p more to print than the Evening News until i guessed that it was probably down to the quanity. The printing company may make the cost lower to print if you order a higher quanity. However, i think to print one page this is quite cheap. I wouldnt be using this company to print my newspaper (need someone more local and have got some info o this later in the post) but i was able to find out how much it does cost a newspaper to print roughly.

How i could get my newspaper printed:

I have been thinking that the size of the paper i am planning to print on isnt realistic to be printed at school, therefore i would have to find a printing company for them to do so. I have a close relative who owns a printing company in my local area. I have just e-mailed him on a social networking site to see if he prints on tabloid size paper, so hopefully he will be getting back to me with the good news that he does. if he doesnt, then i will have to search some printers that do. I will also be able to get quotes. In a future post i will write about how i will get my poster printed.

                                                           

                                                                 
Weight of paper

I did say in my definiate ideas post that i want to make my newspaper paper have a sheen to it but not overly glossy. I have late found out that this 'sheen' pape that i was talking about doesnt actually exist therefore i went on the look out for something of a similar definition.

This links to the weight of paper due to its thickness and the finsihes applied to it i.e sheen, glossy. Magazines have an increased weight beause they are glossy, and newspaper pages are quite light because the paper is so thin and have no finishes applied to them (also explains why ink can come off them when you turn the pages!). The lighter the weight of the paper the cheaper the newspaper.

I have found a website which tells me the weight of newspapers:  http://www.dimensionsguide.com/. This website gives dimensions, sizes and weights about the most ridulous things. I found a section which talks about the weights of differents papers and how the thickness of the paper effects the weight:

Overall from this research i found that newspapers look the way they do for a reason - it works - it sells newspapers - people want to buy them. The cost of making something greatly effects what it is sold for, therefore the cost of making something can effect how many people want to buyit. I hopefully get a good message back from my printing relative soon to see if he does print of tabloid sized paper!

Why would somebody want to buy my newspaper?

After talking to an individual during her writing on my idea map, i decided that i need to know the certain answer as to why someone would actually want to buy my newspaper. It is a very general question which gives me the chance to write down lots of reasons. This could also help me to realise where I'm going wrong or where I'm going write. I am basing this on my final plans. So here are the bullet points of reasons:

• Its cheap
• Its easy to read because of the boxes each section is in, the simple layout and good typography.
• I will not only include general news, but culture and art etc - therefore being informative, factual and entertaining - good for money.
• It is weekly, therefore my market will not have to buy it often.
• It isn't like any other local newspaper out there - its new and exiting.
• I will have a puzzle so the reader can find my newspaper even more entertaining.
• It will state what events are on for families - convenient - my market will not have to look on the internet or any other papers to know what is going on.
• The whole entire newspaper (even though i am just creating the first two pages) is new and refreshing, however keeps a bit of tradition.
• The concept of my newspaper is to combine the benefits of a newspaper such as general, local news with the benefits of a magazine such as reviews on national films.
• It is current, however no so current as i am making my newspaper weekly.
• It is creative and visually appealing (I only know this from my plans, not from my finished product but i am aiming for this).

So overall, i think i am making the write decisions. My plan is to create a new local newspaper, however not make it so new that it is startling and still targets 'educated adults'. Combining the benefits of a newspaper and a magazine sounds as if i have created a 'hybrid newspaper'. The features of a magazine and newspaper must work otherwise they wouldn't have been used anymore, so taking them could help me make a very successful newspaper.

I will be doing a post on the newspaper 'i' very soon because it is a newspaper which has targeted a new audience in a new and interesting way. Even though their target audience is of a variety of people they have still chosen to not include an celebrity news in it no matter how much celebrity is part of our everyday lives now-a-days.
With the help from my focus group, i found that things cannot be too busy, they like things simple but still up to date and interesting. This shows that i need to get the balance exactly right in order to attract the market i am aiming for.

Who i am planning to use to record my radio advert.

I have thought throughout that i would like a man to speak because i think it would make my advert stronger, more impacting and serious - the impression i want the listeners to think of my newspaper. The clearer the speaker, the more they can understand, therefore the more chance they are to be interested in purchasing my newspaper. Who i amspecifically going to ask to speak in my newspaper advert i have yet decided, i will porbably decide once i have finished my newspaper pages and poster.

Bloom's Taxonomy Map.

In lessons today we were given a sheet about what we have to write when we analyse and evaluate other people's and our own work. here is the diagram that Bloom came up with:



This basically means that i have to apply what i write to myself, the creator of whatever i am analysing and whatever i am creating. Remembering is classed as the lower level of analysing and evaluating and creating are the highest. I need to make sure i think of everything i can possibly think of when analysing somebody else's work.

How i am going to record my radio advert.

I have been thinking about how i am going to do this and what the simplest and most effective way to do it. I have come up with a few ways of how to do it and the positives and negatives of doing it this way via Microsoft Word:

I have decided that looking at the table, that in order to make sure my recording sounds the best and is done in the most efficient time, that i am going to use my ipod to record it. I am aware that this isn't really how it is done in the real world but due to how well it sounds and how easy it is to then upload to my computer it would be the best option for me to use.

The radio advert that i analysed previously sounded much like the microphone was being passed from person to person, however as i am only planning to have one person to speak on my advert i will not have that problem. i also thought her advert sounded very echoey which i really do not want, to prevent this i can make sure that my ipod isn't too far away from the speaker so that it is clear and easy to understand - therefore making it sound more professional.

I am planning to do a few tests to see how it sounds with parts of my script to make sure i have chosen the right choice.

Targets for this week:

- Write my script for my radio advert with the help of the extensive research I have done.
- Do some tests of what voice recording sounds like.
- do some practice runs of creating my poster and also my newspaper on Publisher.

This Years Mark Criteria

Marking Criteria

The Size of My Newspaper.

I thought that i needed to do a post about the size of my newspaper because it greatly affects the amount of content, type of newspaper and my audience. It can also affect the image (not visually) i want to come across.

My newspaper is going to be informatively tabloid as i want to target the educated market but still be a little less serious. Tabloids are usually 'tabloid size' ("roughly 17 by 11 inches (432 by 279 mm)" and commonly "half the size of a broadsheet") and want to go by this still even though i am planning to have a new take on the traditional weekly newspaper.

I have done a bit of research into this and found an article on BBC News which argues about the idea of tabloid newspapers not being tabloid size and broadsheet newspapers not being the traditional braodsheet size and how it will never be clear or not. The rules are now broken and it will be hard to define what newspapers are what. It is quite an interesting article and i suggest a read:

http://news.bbc.co.uk/1/hi/magazine/3714293.stm

Overall i have decided that i want to stick to the traditional tadloid dimensions so that if i was to really put this newspaper on the market it will be similier to print and also it will be easier for me to make on publisher in order to fit everything i wanted in.

Drawn plan of page layout.

I have said throughout i will decide how big articles will be when i have written them and when i am actually making my newspaper on Publisher etc. However, i decided to do a post where i decide roughly how my layout will be on the two pages. So here is a drawn plan of my cover page and the next page in:

I am planning for my colour-scheme to be very blue and black, with white writing as i feel it is very modern and new. I also think it will contrast with the other newspapers on the shelves. I have to keep in mind that i canno use too many dark colours because i am printing on traditional newspaper paper and it woudnt hold a lot of ink.

I want to overlap the outlines of different boxes so it gives the look that i have thrown it together, and also it is a new take on the traditional newspapers where everything is in line and square.



Starting the Production of my newspaper pages, radio advert and poster.

This is the post which takes me from my research to production. Throughout my production posts and process i still plan to do a bit more research and will constantly refer back to my focus group. I decided that i need to write a list of what i need to do for all three aspects of this brief in order to make it more similar for me. So here is the rough list of things i need to do:

2 pages of Newspaper


- Plan the layout of the newspaper pages with help from the post where i have decided what is going to be on each page
- Write the articles about my main headline,film, music and art. They do not have to be perfect but they do have to be believable and interesting enough for my target audience of educated adults to want to read it.
- Create the newspaper pages on Publisher while looking back at my font and content posts and plans. The colours and layout have to be very similar to what i have planned etc.
- Print off the newspaper pages, trying to choose the correct sort of paper only if available.
- Do the evaluation of my newspaper pages, declaring what is good or bad about them.


Radio Advert


- Write the final script after altering my script with the help from my focus group
- Find somebody who has the right voice for the job
- Do some tests on what the person sounds like
- Record my radio advert and then put it on this blog, then evaluate it.


Poster


- Do some plans of what the poster could look like
- I am planning to be very traditional with this poster because they are fairly affective, so look back at research on existing posters.
- Make the poster on Publisher or PhotoShop, whatever one works best, looking back at typography plans etc.


I will do all of these points as soon as i can so i will have more time to improve them afterwards. When creating them i will refer back to the research i have done in order to ensure my finished artifacts target my chosen market.

What i am planning to have on my newspapers pages.

I have to fill up two pages of worthy content which attracts my target market, therefore i thought i would plan and state what i am definatley going to include on each page. I will also say what the reason for this is. Here is my scanned list:

Eventhough this is finalized, i may have to take something off if it doesnt fit on my page.

Puzzles.

I am planning to include a couple of puzzles on one of my newspaper pages in order to attract and keep my target audience reading my newspaper. Puzzles are very common in most newspapers because they can influence greatly on how many people purchase the newspaper as the audience feels as if they are getting more for their money. Puzzles are there for entertainment which sharpens the mind and passes the time. I have decided to do a bit more of research into this:

After extensive research with various websites such as: 

http://www.archimedes-lab.org/fornewspapers_puzzles.html
http://www.wordgames.co.uk/page/01index.html

I found that newspapers buy or employ companies to make the puzzles for them, the newspapers do not make them themselves. These companies would probably be used for many years because audiences would get to know a certain style of puzzle. Companies who produce these puzzles would want a trademark style.

Having loyalty with a newspaper guarantees that they are going to be in business. They can also advertise their name on every newspaper that they feature their puzzles in.

I have decided to analyse puzzles in existing local newspapers, no matter where they are in the newspaper itself. I have looked at the placements, style and type of them:

Deconstructing and analysing a newspaper's radio advert.

 I have found it quite hard to find a recording of a radio advert as it isn't something which is then put on the internet, so i have decided to analyse a radio advert which was done about a newspaper by a previous a2 student in order to understand the concept more:





The first thing i think of when listening to this radio advert for her made up newspaper is that she has tried to make it personable by it being set at somebodies home and also i feel as if her accent makes the newspaper seem more local, as the readers would have the same accent.

At the start of the advert it is a bit hard to follow and not clear about what she is trying to sell, but towards the end when the mother starts declaring what content is in the newspaper, which realistically isn't what would be said in a conversation between a mother and a daughter.

The characters are introduced informally, making it sound as if we are listening in on somebodies conversation, which could appeal to an audience of local people. With it being an advert which sounds so informal, it isn't intimidating.

I do think this is a good concept for a newspaper radio advert (making it being set in a scene for the audience to imagine), however i would make it more snappy and modern in order to attract the educated type of audience who wouldn't have much time on their hands. I want to declare as much information about my newspaper as possible, whereas this is a bit long-winded.

The purpose of her advert was to sell her newspaper to the local audience who wanted a newspaper which wold the latest news and stories. This is what i am planning to do but with a more untraditional, updated twist on it.

It sounds as if she has used the same person or girls of two similar ages for both the mother and daughter, which is easily identifyable. As i am not planning to use two characters, one one declaring what my newspaper is about, i will not have this problem.

If i were to make a radio advert just like this, i would record it all in one tape so i wouldn't have to edit it, therefore taking less time to make. Professionally, a radio advert wouldn't take to long to produce as the newspaper would want it to get out there fast in order to gain as much selling as quick as possible.

I could also hear them them passing over the microphone to eachother, making it sound less professional. I think the script also includes a lot of 'greats', too many 'greats'. I also thin at the end with the cheesy song makes the newspaper sound less serious and more of a joke. However an advert not being so serious can work because people like humour.



I have decided to write out and print her script for her radio advert so i can anotate it:

What i would do differently to suit my target market: I would probably not set it as a conversation between two people because i think it is a little long winded and I'm not sure my target market would really listen to it if i carried on for ages. I would need to make my point early on in the advert in order for the name of my newspaper to be heard by as many as people as possible. I would probably advertise my newspaper in a more formal way because i am aiming at towards an audience of educated adults. But this is not to say that they do not like humour and less serious stuff.

Results from SurveyMonkey.

A while ago i did a survey on survey monkey and have now got the results back. Unfortunately you have to pay in order to be a member and get pie charts etc, however i have the results in general form. I have had to print screen every question. Here they are in graph form which SurveyMonkey did for me:

This shows that most of the people i asked are middle aged, this could affect the rest of my results, but they are classed as adults.

Most of the people i asked were female, which could also affect the rest of the data i receive. I do not know whose answers are whose, so i do not know if they are a female's answers or not.

I was able to get individual responses from each person which gave me more of an insight into each persons view on newspapers etc. On this particular question i asked if they were in employment in order for me to see what sort of audience this data is from.

This shows that my audience prefer national, tabloid newspapers. I wasnt able to see if the people who preferred local tabloid newspapers were male or female etc. I am planing for my newspaper to be tabloid, local so at least i know that tabloid content is the right way to go. They must like the informal, readable aspect of it.

I was able to ask in detail where these people got their newspapers from, telling me where i could put my sandwich board which advertises a headline. Most people said a local shop, possibly meaning a newsagents - which is the place i was originally planning to put my poster and what i could say in my radio advert.

This was quite a strong response as most people would buy a newspaper because of a headline, showing me that a headline affects how many sales are made. I need to make sure my newspaper's headline is strong and would affect my audience to make it more personable.

Most people use a car so they would be able to listen to my radio advert. I asked this so i could get a rough idea of how much of an audience i could get. i have kept in mind that not everyone who drives in a car listens to the radio in it.

This was the type of response i wanted to get because it shows that most people listen to the radio daily, so it would be affective to put my radio advert on air daily. I did ask this so i would get a rough idea of how often.

I would want my radio advert to feature on a local radio station because my newspaper is to be local, so this is a good response knowing that half of the people i asked listen to a local radio station. And also that nobody i asked does not listen to the radio.

I got detailed answers from this as it was a general question. The responses were mainly about the content of newspapers. I am planning to do something new with the content of my newspaper, so i feel like they would have a different view on mine compared to the newspapers they are commenting about.

In Conclusion

I wasn't able to find out who answered each question, what their gender, job etc was which hindered my results. However, overall i found that people prefer national, tabloid papers so i will take inspiration from them when creating my newspaper, also most people would buy a newspaper because of the headline, showing that the poster on my sandwich board will cause my audience to buy the newspaper. I will have to make the headline strong and shocking. using SurveyMonkey has helped my to ask people who i may not have been able to and also put the results into percentages. I have used this information to help me to finalize my plan.

I got the results i did through technology, therefore the people i asked have some knowledge of how technology works. This could affect the results i got because through some previous research i did, i found that the older you are, the less technology you are in touch with - the older people in my research could be the minority of people who use technology at their age - therefore i haven't gained a general insight into everybody in society of a certain age.

Newspaper Supplements - Research and Analysis.

After researching different local newspapers around the country, I was reminded about publishing supplements in newspapers which are often slotted into newspapers weekly.

They commonly give information on reviews, films, art, music, days out etc. This is the sort of information and content i want for my newspaper so i thought i would research further into supplements. I have done a little prezi of information about supplements:

Supplements on Prezi

I have also found a website which has information and pages on most of the newspaper supplements in the country, both local, national and regional:

http://www.mydigitalnewspaper.com/aboutus.aspx?id=1

Analysing an existing newspaper supplement:

The newspaper supplement that i am going to analyse is Evening news' 'Going Out' supplement. Here are a few facts about it:

• It is the same size of the newspaper itself but as it is central in the newspaper, it can be pulled out.
• It has information on whats on in music, art, film, books, days out, TV listings etc.
• It is known as 'What's on' on the newspaper's website.
• It looks and reads like the actual paper so they are connected to each other, but it has quicker, less tabloid information.

Here is a scan of the front and next page in for me to analyse. I will split my analysis into the front page and then the next page in. This supplement is easily missable in the newspaper as it is central in the paper, but it is interesting to investigate how the newspaper has tried to get people reading. I can use my knowledge of semiotics to analyse them. Due to the size of my scanner, i couldn't fit the whole newspaper in, but you get the idea:

Aethetics

Colour: The background colour is black so whatever is applied ti it, such as coloured writing and photos stand out and catch the viewer's eye. The colour of the writing is white, red and yellow, these colours aren't associated with Norwich in particular but they are bold and impacting, giving the impression that whatever is in these colours is an important thing to read.

Layout: the headline is central and below where a headline traditionally is. this makes the photo the main focus. The name of the newspaper is traditionally at the top and advertisements of other articles inside are on the side. It also has at the bottom of the page a list of what music and comedy acts are in this issue. This is so the audience recognises a name and can instantly and conveniently search for that article. However it doesn't state which page they are on - a ploy to get the reader to look on every page?

Typography: The text on the front page varies from capitals to not. The word 'JOKERS' is in capitals because it catches the eye of the reader and is an important word in the article. Most of the sizes of the texts are quite big, but there isnt much of it, so doesn't go into elaborate detail. This is so the reader looks inside. There are no staring articles on this page.

Photos: There is only two photos on this front page, one of the world-known star Johnny Depp and the other of the not so well-known comedian Daniel Sloss. As one of them is more well-known than the other, it balances it out to have a very well-known star on the front. The central photo of the comedian is displayed as a joker on a card which supports his day-job and what the article is about. A reader may recognise his face and then want to read the article inside.
Adverts: there aren't actually any adverts on this page, probably due to space and the idea that there is a lot of adverts in the official newspaper. They are only advertising articles inside on the front cover which isn't in much detail as they are just lists of names.There is the supplement's website just underneath the paper's name so that the reader can read even more and the main newspaper can gain visitors to their website. There is a bit of text on a competition to win tickets for a comedy show - gets the reader even more interested in looking inside.
Overall: This is a very simple and readable front cover. There aren't any articles starting, or elaborate information on the names in the list. Everybody likes comedy so i can see why having a not very well-known comedian central would work compared to a huge Hollywood star.

Audience

The audience of the Evening News wasn't disclosed to me when i sent them an e-mail. As i know for definite that it is for people who are local and proud that they are, having an article about who is coming to their local area would be an interest to them. The article advertised about Johnny Depp has nothing to do with the local area, other than the people of Norwich knowing who he is and being able to watch his new film. Most people like comedy, so having a list of the comedians featured in this issue would attract the right kind of attention. 

As this is a supplement in the newspaper, it isn't misable. This guarantees that every reader of the newspaper will flick past the pages of this supplement which is the same size and made of the same paper as the whole newspaper. Even though this is traditionally not what a newspaper supplement is lie as they are usually much smaller and made of magazine paper, it is still classed as one because it has separate information that the actual newspaper.

Purpose

The overall purpose of this newspaper supplement is to provide extra information for the reader which isn't in the official newspaper so that they read the newspaper as a whole for longer.

Readers may mistake this supplement for part of the official newspaper because it is the same size and made of the same paper, therefore might be more likely to read it even if they aren't interested instead of skipping. 

The purpose of the text is to catch the readers eye and stand out from the neutral, 'normal' colours of the entire newspaper. The purpose of the two photos on this front page is to support the articles inside the supplement and to act as something which the audience will recognise and then want to read the article.


Production

I suspect that the producers of this newspaper supplement are different to the people who make the whole newspaper, however the two have to reflect each other in some way. Whether that is linguistically, visually or by values or subjects, it doesn't matter. For the front page there are no articles so the main work would be around the visual design of it.

The photos would have had to be taken or bought from a company for exclusivity or usage.



Second Page

Here is the second page from the newspaper which is after the front page. It has part of the article of the comedian on he front page and also has little articles on dance, theatre, art and family shows. I have taken a closer look at this part of the page because it has the sort of content i want to write about and feature in my newspaper:

Aesthetics

Overall the look of this second page is also simple. It is easy to locate where certain information is if this has never been read by somebody before. I have only looked at the next page in which features the main article spread out over the two pages, meaning that i have had to split the main article in half to analyse.

Colour: There is a red and yellow border around the main article so it is similar to the cover - it connects the two. There is a thin blue border around the articles which write about what is on in the local arts. There is no background colour like the front page because it doesn't need to catch the readers eye so much, so it is very easy to read.

Layout: It is also very simple which could attract a wide audience. The articles about what is on in the arts is all in one big box so it is locatable.

Typography: The days of the week on the arts article are in bigger and brighter texts so that the reader can find out what day they are free or want something to do and find it easily. It is very similar to a TV listing.

Photos: Photos are supporting the arts articles which help the reader to know what sort of thing they would be watching. There is a central photo of the same comedian from the front page as it is the same article. The photo is humorous which relates to the fact that he is a comedian. The photo is very big and impacting.

Adverts: There are again no adverts on this page, not even about the newspaper's website, which i find convenient as a reader. This is a good example to use as i am planning not to have any adverts because i think for the little amount of space i want to include i will not have enough room.

Overall: this is a very simple, boxy designed page and i like it. It is easy to look at and is approachable. They have made the page more interesting with colourful borders and photos. I am planning to use colour, boxes and photos to make my pages look more interesting and target my audience of educated adults.

Audience

The type of person that would be interested in what arts are going on in the local area are local people, families and the educated reader - so a very varied audience. Somebody who would be interested in the comedian on the front page would be interested in the article on the second page in which wasnt declared on the front page.

This is an supplement aimed at local people who want to know what is going on in their area, so having an article on a visiting comedian to Norwich/Norfolk would interest the reader.

Purpose

The purpose of the article is to keep the readers hooked, especially the readers who were interested in the comedian on the front page. As soon as the reader starts reading the articles they need to be hooked in order to keep reading, therefore spending more time reading the whole newspaper.

This is the type of supplement which could be pulled out or kept slotted in the newspaper to be read - convienient for the reader because this supplement can be kept for longer.

E-mail back from the Norwich Evening News.

About a week agao, i sent an email to Norwich Evening News asking about the demographics of their newspaper's audience. Eventually, i did get an e-mail back:

I was planning to print screen the e-mail, hwoever, there was a warning at the bottom of the e-mail NOT to do that because of copyright and private reasons.

If this cant be read, it says: "Hi Olivia, Please use the link below to gain information on all our local titles.  
http://www.edp24.co.uk/contact-us/advertising.

The link sends me to a website page on the Norwich Evening News website which tells me how to get an advert in the newspaper and other newspapers. It doesnt have any information about what the demographics of the newspaper are. Here is the page i was sent to:

After all that, i never found out exactly what the demographics of the newspaper are. From my research of other newspapers i have decided that there is still a gap in the market for my newspaper to be for educated adults. I think i wasnt given this information because it could be considered to private to disclose.

Comparing my planned newspaper against an existing one.

I am going to do this with the list of things I'm definitely going to do: this post! and the Norwich Evening News as it is a local, traditional newspaper. By using a variety of technologies and medias throughout my blog, i have made a PowerPoint to compare the two using scans and photos of the newspaper.

So here is my PowerPoint presentation which i then uploaded to Slideshare:

Comparing my planned newspaper to a existing one

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In conclusion, I have found that I'm not really taking the traditional local newspaper route with general news, sport and many an advert. I am instead taking my newspaper into a more cultured direction, which local newspapers do not normally do because they are local and want to write about the news only in their area. I am going to include a headline of a local news story, but also on the same page have reviews on art, music and film. This brings my newspaper to the 21st century - hooking in a wide audience of up-to-date educated people. I will probably do the traditional thing of having puzzles on one of my pages so that the reader stays as entertained by my newspaper for as long as possible.

I have decided that i want to combine the advantages of broadsheet newspapers with the advantages of a tabloid newspaper. Why?

- Broadsheets are very informative but unusally do not include any celebrity gossip. I have chosen not to include any celebrity stuff because i feel like it wouldnt attract a educated adult audience who has a family.
- Tabloid newspapers are less formally written which i think is more relatable and less intimidating, even to an educated audience.
- More people in the UK read tabloid newspapers.
- Combining the two isnt usually done
- Broadsheets have an overall more structured and formal look to them, whereas tabloids are still structure, but less formally so.

Overall, i must remember that i only have two pages to fill, therefore must choose wisely what i include and do not include in order to attract my target market.

Interviewing an 'educated adult' who reads newspapers.

I have decided to interview an 'educated adult' in order to further my research into newspaper and radio audiences. The person i have asked has a degree and does read the newspaper regulary, listens to the radio and has seen newspaper's posters. The questions are purposely vague and are similar to the questionnaire questions i asked on SurveyMonkey and handed out. I tried to make these questions vague so that the person interviewed could say anything, therefore giving me more information. Here are the questions i asked them:

Here is the interview i recorded on my ipod and then uploaded to vimeo:



Untitled from Olivia Smith on Vimeo.


If this recording cannot be heard, then here is the link to it:
http://www.slideshare.net/osmithas/interviewing-educated-adult


In Conclusion:

I found that a newspaper must be new and interesting in order for an audience to be interested, but it cant be so different that it is intimidating. The person i interviewed liked the traditional way of newspapers, but liked my ideas of creating a new and different newspaper.

Identifying my Target Audience.

I have said throughout this blog that i am aiming for my target market to be 'educated adults'. I have defined what educated means and what my target audience is likely to like and do through questionnaires and interviews. On nearly every post i have done i have written about how my plans will affect my target audience but i have found some specific posts which i have selected which are about my target audience. Here are the posts which i have done which could relate to indentifying my audience:

• What defines an educated person?
• My Focus Group
• My results from SurveyMonkey
• Making a SurveyMonkey Survey
• Demographics in Norfolk
• Production, Distribution and Exibition of newspaper posters
• Newspaper radio advert and its audience
• Distribution and exibition of radio adverts
• Statistics and audience demographics of existing newspapers
• Radio Norwich's Audience Demographics
• Facebook Questionnaire
• My questionnaire results and analysis

Overall i have written a lot about my newspaper's and other newspaper's audiences as well as radio advert's and poster's audiences. The type of audience of a product greatly affects the way the product is sold, what it looks like and what it does etc.

Script for my radio advert.

I have decided that I want to have enough time to write and record my radio advert in order to ensure I get it finished with enough time to analyse it afterwards. The script and the way it is said must be hooking, catchy and rememberable in order for my target audience to be interested and know that my newspaper exists.

The script also has to be easy to understand, quick and informative in order for me to gain potential buyers of my newspaper. I only would want one speaker to be in it as i think it would make the advert certain and not so jumbled if i was to have a couple of speakers. I haven't yet decided if i want humour to occur in the advert, but i have to keep in mind my target audience.

I have done some research into other people's (students) radio adverts to see if i can get some ideas and know what i am aiming to do:

A2 coursework Radio Advert

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His radio advert was okay, it does sound home made, but i will put that down the the equipment that was possible available to him.

I do think that the information was vague and i didn't get the whole picture, which i something i need to learn from. But also, i cant give too much information away because i will not have time and my target audience would switch off - their brains or their radio.

Focus Group.

I have been advised to have a constant focus group of people of my target audience to get their comments and reactions to everything i do. This group could be around 2-3 people (small) so that i can get a detailled, honest and productive comments on my ideas so far.

Throughout my blogging process i will be contacting these people again to see what they think of the work i have done so far. I will also be thinking about different ways i can document or record them giving me feedback, such as: voice recording, written interviews, video recording etc.

I am not able to get them all together, but this gives me a chance to get detailed information.

My focus group is going to be 'educated adults' as that is who i am aiming my newspaper at.The first set of interviews i will do will be about my newspaper's basic concept. I may show this prezi to them because it show the main ideas im planning to do: http://prezi.com/sl8utabrj6sl/genresubjectthemearticle-ideas/. I will probably show them the post about my definate ideas.

I will then put the information and the recordings i gathered in order to log my findings and provide evidience at the bottom of this post.

Research Methods

• Voice recordings - I will also have to provide what they say in text form. They may be a bit hesitant to do this, but it will provide relyable information.
• I could ask them to write constructive notes on my plans.
• I could do a basic interview in text form.
• Video them in person.
  

My findings and the research i gathered:

Here are the voice recordings, interview answers and notes i gathered from the three people that i asked. These three people were all educated at a university or college level, therefore suit my target audience for my newspaper. They all have children so would be interested in days out.

1. I got my an individual from my focus group to comment on a map i had drawn to see what they thought of my ideas so far. I have also analysed it:

Analysis

This is the part where i analyse what information i have been given, but first there are a few things i need to explain. The writing, i know, isnt easy to see, however i think if you click the photo it becomes closer. Also, the writing is in capitals and may not be easily to read, but as i am going to analyse it, i will explain what needs to be explained. Also, the information i was given was very honest, and i also have a few overall comments which i recieved from the individual who done this map. They are male as i got a spoken interview from a woman.So here is my analysis of what i was told and learnt from this research in a prezi:

Focus Group Map Analysis on Prezi

There are some overall really good points that i was told:

• If i was to use colour ink all over my pages and then glossy paper, it would be very expensive to produce, therefore would cost wayy more than £1 to buy, meaning i would loose out of buisness. To sort this out, i have decided to make my newspapermore expensive to buy and not so colourful.
• He thought that there is no middle ground between a traditional newspaper and a brand new newspaper which is completely different to anything out there. But, i seem to disagree on this. iI have been planning for ages to keep some traditional points and create new features for a local newspaper. I decided to do this because i believe i would hook in the audience who like something and something traditional, therefore gaining a wider and bigger audience.

What have i decided to change and keep? Well, i have decided to keep my newspaper a combination of traditional and new even when she said not to. I have decided to make my newspaper not as colourful as i thought i was going to do. but i am planning to keep my plan of a traditionally size newspaper, but with glossy paper.



2. And here is one voice recording i got after asking for comments on the points on this post: http://oliviasmitha2mediastudies.blogspot.com/2011/11/definate-features-i-am-including-in-my.html



Untitled from Olivia Smith on Vimeo.

My Tag-line.

A tag-line is basically is a catchy slogan which is used in marketing and advertising, and sums up the tone and image of the brand. It is also used to reinforce the audience's memory of that product.

This is the phrase i will use on my newspaper, poster and radio advert. It has to be catchy and rememberable, and also not too long so it can be said on my short radio advert and short enough to fit in print on my paper and poster.

After some research i found that there are many different categories of tag-lines:

• Descriptive - If a product is confusing or unknown, a tag-line may create clarity.
• Benefit-Based - If a product has a key benefit, the tag-line may focus on that.
• Point of Difference - Telling an audience how good a product is can help the product stand out in a highly competitive market.
• Witty Catchphrase - Tag-lines that get popular and are spread virally can  boost the brand's effectiveness.
• Personality - A tag-line can convey a brand's identity.
• Visionary - A tag-line that evokes the mission or vision of the company can help a company with a lot of products in many countries present a unified message
• Provocative or Motivating - A tag-line which can cause thinking and motivation to do something.

Websites of Information

I found a website of a lady who tells you the keys things to think about when choosing a tag line: http://www.1099.com/c/co/gw/lf/linda015.html. I have kept in  mind that whatever adverts she is talking about is based on the American way of consumerism, not the British, therefore it may be slightly different.

I also found another website which is about slogans of newspapers, both American and British. It is very good at giving me an insight into what sort of slogan i should be thinking up:

http://www.textart.ru/database/english-advertising-slogans/newspapers-advertising-slogans.html

Here is the main page of it which is very simply layed out:

I have thoughout of some examples of slogans that i could use and i have also said what category they could be in. I have kept in mind that this is a slogan used for my entire paper, not just the two first pages. I will also feature on my radio advert and possibly sandwich board poster:

- Whats on. Whats new?  - I think this could either be a benefit-based slogan because i have focused on my newspaper's key benfit of telling an audience what is on at the moment and what is new. I also think that it would be in the category of personality bacause the slogan conveys my newspaper's identity of being new. I think it also asks the audience what is news, therefore the news they are thinking of will be in my newspaper. It is short enough to fit onto a poster and to be said on a fast radio advert.
- Weekly Culture. New Culture - This tells the reader that my newspaper is weekly, new and has lots of culture content in it, therefore would may my target market interested.


After thought and research i have found that i want to use the tag-line:

                    'Weekly Culture. New Culture'

It tells the audience/reader everything i want them to know about my newspaper - it is new, cultured and weekly - therefore pursuading them to want to buy my newspaper for a £1. Culture does include music, films and events, but as a whole represents the way we live.