Distribution and Exibition of a Radio Advert.

Radio adverts are pre-recorded so they can be played and played again on the radio and are usually kept on the radio stations data-base. I have found a bit of info on the distribution and exhibition of radio adverts:

http://en.wikipedia.org/wiki/Radio_advertisement

Distribution of radio adverts

In order to get the radio advert 'out there', the process of selling the advert to the radio station is important. This is where the cash arrangements are made and the slot of when it is to be played. I found a really good company who get your radio advert on the air for you. They basically are your personal organisers for planning and furthering your advert.

Here is the website of the company i found:

http://www.radioworks.co.uk/our-vision

Using a company to do this for you can make your company seem more serious and safer to do business with from the radio stations point of view.

I have seen that with research, businesses usually employ their companies to do the work. This is so that the job is done well and they can simply check to see if it is good or not before airing it on the radio - it is an overall safer and more effective option.

I know that this would probably be in the production section, but i found a video which shows a radio advert being recorded professionally:




The main rules when making a radio advert:

• A business cannot mention another business on their advert
• Most defiantly no swearing there never is on any radio show at certain times. This would also make the business look bad.
• No false advertising - http://legal-dictionary.thefreedictionary.com/False+Advertising

Exhibition of radio adverts

This basically means when it is put on the radio. I have said the most important information in the distribution section.I cant really write much in this section as it is basically about the audience reactions to it.

The audience of a radio advert isn't likely to turn over their favourite station due to an advert - only if it is really annoying - therefore telling me that i cannot let my radio advert be irritating!

I haven't yet planned when i am definetly going to do for my advert yet, but i will take into consideration the fact that i need to keep the audience hooked and interested, but it cannot be boring. Nobody would buy a boring newspaper.