Production of a Radio Advert.

There are many stages of making a radio advert, one which hooks the audience and creates sales. Adverts for products often have a catchy song meaning that the listener will end up singing it throughout the day and remember the product.

Here is a website i found which tells us the 10 key things to include in a radio advert.
http://www.strategicmediainc.com/radio-advertising-articles/the_top_ten_keys_to_creating_great_radio_ads.html

Here are the stages i have researched declaring the process of making a radio advertisement:

1. Writing the script
This is usually done by the company themselves so they can control what information is told to the listener. There is a lot of thought going into this because they only really have one chance to record it. It is either a hit or miss when making an advert to sell, so it must be right. Professional advice may be used just to make sure. A song may be written in this stage also.
2. Contacting Trading Standards etc
This company may not be used, and when not, if the radio advert went on air and was false selling or not getting the right point across Trading Standards might have to take the advert off. It is better to check if the advert is okay before you pay or it to be put on the radio.
3. Finding somewhere to record it
This will probably be done in a studio, but may be done very informally with help from the radio station themselves. A voice may be hired so it counds right, and if a song is involved, a music producer may be worked with in order to get the sound right.
4. Getting it on the air 
The company whose advert it is have to pay to have it on there. They may say a time slot which they would like the advert to be heard, which links to the audience they want to attract.

Overall, a newspaper may employ people to do all of the work for them, but this would raise the cost of makin the advert, however it would make sure that it is the right advert to sell as many newspapers as possible.


My Newspaper Advert


I have been thinking greatly about my radio advert and how i will make it. I am planning to write the script and recording the advert myself but with somebody elses voice. I have to make sure the voice i choose will attract my audience of educated adults.

I found from other research that i did that older people listen to local radio stations and younger ones listen to the more up to date radio stations, depending greatly on the type of music broadcasted.


With the use of my questionnaire (where most people were between the ages of 17-25 or over the age of 50) i found that most people listen to national radio stations, therefore couldnt listen to my radio advert. But they do listen to the radio in the car, which would give them lots of time to listen to my radio advert.

I knew that i needed to find a way which i could broadcast an effective radio advert to a wide audience and for them to stay interested. Here is the 'big' idea that i came up with:

Broadcast my radio advert on a local radio station, frequently, and while most people are going to and from work. Also, the radio advert itself must be fast, to the point and interesting in order for my target market not to have time to turn the station over. If i were to actually broadcast my advert, it would be on most of the most popular radio stations in the area in order to gain a wide audience. Having my advert on just one radio station wouldnt bring me much of an audience, therefore wouldnt be effective advertising.

Here is my questionnaires results which i decided to post again to show that i have looked back at it:

Questionnaire Results Charts and Analysis

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