Evaluation Prezi.

Here is the evaluation I did which I did on Prezi to then be uploaded onto this post:

Evaluation on Prezi

Changing my newspaper page after focus group questionnaires.

I wrote in a few posts ago that i got feedback saying that the layout of the boxes on my pages was messy. I was also told that i dont need boxes and things need to be lined up to make it look more professional and appropriate for an educated adult. I order to sort this problem out, i have decided to try different ways of altering my pages and then compare them:

Here are the copies that i am going to change. I understand where the comments are coming from as the boxes done line up to eachother and it doesnt look neat and crisp. I have decided that this definatley needs to be changed.

These are what the pages look like once i have lined up all of the boxes. I do see that it is an improvement as it looks more slick and professional. I have had to make the text of the family days out feature a little smaller in order to cater for boxes moving.  I think that i am still going to see what my newspaper pages look like without any boxes to compare them to these ones. I am however going to keep the box surrounding my newspaper's name and slogan as these are important indicators to my target audience.

Here are my newspaper pages without any boxes:

Now that i have removed the boxes, i can see that the text itself doesnt line up, making it look messy and unprofessional like it did before. I do however think it looks better. More easier to look at as boxes arent in the way, especially for my second page. I think i am going to keep the boxes on the front page as they are advertising what is inside my newspaper and i think it makes them stand out more. So the next step is to keep the boxes on the front page, but to keep them lost on the second page and line up the text.

 

 

If all goes well with the research from my focus group, then i can keep them like this!

I was also sent an email which had links to certain videos on a website to help me with using Publisher:

http://www.teach-ict.net/software/publisher_2003/publisher.htm#basicskills

It is very good and gives a quick run through of the basics of how to use Publisher to your advantage.

Update.

Just thought id do a small post about what i have been up to lately as i havenbt done a post in a while. I have recently finished my newspaper page, radio advert and poster and have been handing out questionnaires about my projects once people have seen them. With whatever feedback i have been given i have tried to alter my projects in that way, but sometimes that isnt possible due to time constraints (especially with adding sound to my radio advert) and possibilities.

I have now got to start writing my evaluation which will probably be done on a Prezi.

I havent yet taken the photos of these questionnaires but they will be on a post soon.

Questionnaires to focus group about projects.

Just to get some feedback from my target audience about my newspaper, radio advert and poster i want to do some questionnaires. I feel that questionnaires give direct, detailed information (depending on the question) and the person i am asking is more truthful as im not there to influence them. So i have put together a questionnaire for each project, got a photo of people from my focus group and got them to answer my quesationnaire while they are looking at my prints or have just listened to my radio advert.

Here are the photos i took of some people considered in my focus group when they were looking at my first and second newspaper page. I wanted them to look at both of them together so they could see how well they work with eachother. My target audience is 'educated adults', which in more detail means they also have children and probably have a good career. The people i have asked are educated and are adults, but do not have children or a career. Eventhough this was the case id thought id ask them anyway for some feedback.

Here are the photos of the open questionnaires i gave them and they have written on them. I need to keep in mind that eventhough they may critise my prducts, i may not be able to change everything to their opinion due to time and in the real world, cost contraints.

This is the feed back i got from my newspaper pages. I was given advice on a big change which i need to make: the boxes on the second page do not work and i need to line up everything so it looks more professional! I asked my focus group.

These are the questionnaires i put out to my focus group after they had seen my poster. Again, they said that this was a suitable poster to finalise.

These are the questionnaires i gave out about my radio advert to my focus group. They overall thoughts on my radio advert were fine, but there were concerns that i would need backing music. I have decided not to follow this due to time constraints. They did mention frequently that it is very informative.







The next post i do will be about the changes i am going to make to my newspaper page in order for it to look better and less like a GCSE student's work. If i look at the pages in comparison, they need to be better structured in order for a individual of my target market to find it appealling enough to want to read. The main problem is that the boxes do not line up, and also they are too attention-seeking and the viewer looks more at those than the text - the text and boxes need to work together as a pair, instead of one ruling the other.

Completed project and ancillary projects.

I am soo glad that i have finally finished my products that i have spent soo long researching and planning for. I am pleased with the finsihed products but it isn't over yet...

Here is a photo of my finished products:

 I have had to print them out on A3 paper so that when i come to asking my focus group about them, they can have a good look. If i were to really put my products in the market, i would make my newspaper A4 size because it therefore makes my newspaper portable and i would keep my newspaper's poster the same size so it would fit into a sandwich board.

My poster, i decided that it would be a good idea to put the date on it so that it matches my newspaper because this poster is controlled by the newsagents, therefore they may forget to take the poster down when the issue isn't out anymore. So, it is just safer to put the date on the bottom, just about the contact details.

With my poster, it was suggested to me that i use a photocopier to make all the text bigger and more spread out on the A3 page. I have decided to do this, only if i have enough time because i don't feel as if it is essential.

Here is my radio advert:


Untitled from Olivia Smith on Vimeo.



Next step: Do questionnaires of each project and give them to my target audience. Then, start my evaluation!

Changing my headline title one last time.

Hopefully the last time i have to change it... changing it will also make what the article is about less obvious and will sort out my problem of cutting a word up. So here is my changed and final front page:

I then just remembered that i haven't changed the title of my newspaper's headline poster. So, i started to change it and found out that the word 'destroyed' doesn't fit onto my page!!! So to solve this problem, i decided to change the order of the words. I know that i had to keep the same words as the newspaper title so they both related to each other and it is known that they are from the same story. So after experimenting with the different orders of these three words, i came up with my final, about-to-be-printed copy:

As it can be seen, i decided to put the longest  and most trouble-making word in the middle, so that it would look better when i change the size of the two words above and below it - making them bigger. I personally think this looks so much better than what i had previously done, and with then print this version off to show my target audience.

I will have to see how it prints!

Asking about my printed newspaper front page.

I have just finished printing out my finished front page after many attempts to do so. As i didnt make my newspaper page on an A3 or A4 page, it was difficult to printing, making parts get cut off. So i n order to make it work, i had to adjust somethings on it.

This photo shows the amount of times i had to print and adjust my page.

I then asked some educated people (eventhough not adults) to look at my newspaper page to see what they thought. I then gave them a set of questions which they could write freely on about what they thought of my newspaper page. 

I wanted to get them to write under the questions i thought up because it would give them free-reign of what they wanted to say, i only make the guidelines of what i wanted them to write about.

 Here underneath are the questions i wrote and printed out, and then what the 2 people i asked thought about my newspaper page. The questions i asked were inspired by the questions i need to ask in my evaluation. I purposely wanted my questions to be vague so that the answers i got were stright forward, therefore simpleier to revise.

So here are the scanned pages i got from four people. Two were my peers as i wanted a general opinion from them, and the other two were from my focus group and target audience:


                                                            1st person, focus group:

2nd person, focus group:



3rd person, peer:

4th person, peer:

I was given a little more extra information from this person, advising me to change the title to something better, local and less humourous? I have been told this quite a lot, therefore i believe it is time to change it. Here is the extra info i was given:

I also decided that i should ask an educated adult, to give a final comment on my newspaper page. I asked her to do the same as these other two people did and i have the scanned sheet she filled out here:

I found that my newspaper is good and hooks my target audience - which is wide, also, i do definatley need to change the look of the word 'trampoline' on my front page. It just doesnt work having it split into two sections, so i am planning to make the 'by' smaller, and then the trampoline could then fit on it. So the next thing i do is to change my newspaper's front page headline title - again!

But what to change it to? With a suggestion from one particular individual from my target group, i came up with the title: 'LOCAL FAMILY DESTROYED'. I think that it makes the story local, and tragic/hard-hitting and also, i would not need to change what i have written. I will change this now and put a copy of it on a next post.

Starting to make my newspaper's poster.

I was my idea and concept to make my poster for my newspaper very traditional as it is recognisable. And also, i wanted the first headline poster of my new newspaper to not say anything particular about my newspaper being new, i want to start my newspaper image with something which is a new take on the traditional newspaper.

It might make the viewers believe that i am not creating a new newspaper, but i feel that if i were to make this clear, an audience may be a little put off buying it as it hasnt been tried and tested.

To make my newspaper poster, i have looked back at the past posts i have done about it and recapped. I will also go by my drawn out plan of the layout of my poster. I think i will make my newspaper poster on publisher as it is easy to use and does the basics well, and do it on an A4 sized page because if i were to put my poster up in public i will make it the correct size for a sandwich bpard but as this is a prototype so to speak, this will be an okay size.

I want the look of my newspaper to match my newspaper pages in order for them to look related. I have looked back at the title of my newspaper page in order to see what font i used etc.

Just like i did for my newspaper pages, i will document the stages i went through to achieve my poster via a powerpoint.

Finished 2nd newspaper page.

I have made a powerpoint just like i did for my first page of what i did at each stage of making my second page:

div style="width:425px" id="__ss_11349637">Powerpoint recording the stages of what i did.

View more presentations from osmithas.

Here is my finished 2nd newspaper page which will probably be printed off on a later date:

Testing the quality of recording on my ipod.

I decided that i was going to record my radio advert on my ipod as it is quick, easy and i think the quality is very good eventhough it isnt a professional gadget.

It has been a while since i have researched radio adverts so i looked back and what posts i have done about it (the many that there are) and got the person i chose to read out the radio script i wrote myself to see what it sounded like.

The person i chose to use to say my script and advertise was male, adult and had a slight Norfolk accent, but still spoke fairly articulately. The characteristics of his voice strongly represent the target audience i am aiming at, therefore they will not feel intimidated or have the wrong idea of my newspaper.

Here is the sound recording which i put onto vimeo:


Untitled from Olivia Smith on Vimeo.

Once i heard what it sounded like, i was happy with it as it was clear at the narrator got the script correct. 





Untitled from Olivia Smith on Vimeo.


I do understand that it may not sound right just playing it like this, but if this were to be played on a local radio station, i think it could work. There is enthusiasm.

Making my newspaper page 2

Now that i have finished the first page, i have to make my second, therefore it is easier. I am going to do it with the same process by looking at my drawn draft layout. I am also going to record what i did step by step on a powerpoint.

So here is the powerpoint i made as i was making my newspaper page which has all of the information on it:


Here is my finished newspaper page:

I am quite happy with the finsihed page, but this isnt the end - just like i did for the first page, i will have to put this page up for scrutiny, get it printed out on realistic size and then get it judged. After that i will then finalise it.

Re-Drafting my newspaper page and finished 1st newspaper page.

Just like i did for my first draft of my newspaper page i recorded what i did step by step on a powerpoint i am going to do this again and upload it.


Here is the powerpoint:

Presentation2

View more presentations from osmithas.

Here is my finished newspaper page:

I would probably scan my newspaper page when it is printed out.

Speaking to a member of my focus group.

I had a change to have a conversation with somebody who fits the criteria of an 'educated adult' and they gave me some feedback on what i thought was my finished first newspaper page.

This is the front page of my newspaper which i believed was finished, but actually i found out isn't after i spoke to a member of my focus group. I have treated this first version of my newspaper as a first draft.

I was given a list of improvements which i will make to my newspaper page. I understand that i am going to make changes to my newspaper with information from just one person, however this person has experience in newspapers and often reads them, therefore i think they are a valuable source.

Here is a list of the information i was given to improve my newspaper and the changes i am planning to make:

- To have a more overall local focus. This is throughout the subject of the articles, photos etc.

- Move the QR code so that the headline title isn't so separated up.

- For the artist article, have a photo of a young person on the second page. An educated and cultured audience would be interested in up and coming talent.

- For the days out article, call it 'Cultural Days Out', 'instead of fun family days out'. This is because an educated audience would want their children to learn while having fun. Also for this article, i should have a picture of the Norwich castle because it is more local and also more educational and cultural. i have currently got a theme park photo, however this is less middle-class than a photo of a bit of history.

- Instead of Johnny Depp having a new film out, i should write about how Stephen Fry, known to be from this area and is a very intelligent individual and how he celebrates film (he also owns a production company) by writing a book about the history of film. Also mention that he has got a book signing coming up. Would i be able to get a suitable photo?

- For the pension article could have a sub-title saying that 2 Norfolk professionals have their say - my target audience are likely to be of people who have a profession, therefore feel like the article is relevant to them, relatable and interesting.

- The headline should have a bit of text which says there is a debate further in the paper, this also means that i will have to write a few opinions of a couple of people on the matter. I will probably do this is bullet points so that it is a quick, simple and direct read.

- Add a price bar code - how can my newspaper be bought if it doesn't have one?

- On the front page, next to the pension article, have information on a competition which readers can be involved in. I do not have to write about this competition. I have decided that the competition will be about winning some seats for Cinema City - a cinema which is known to be fairly expensive, middle-class and feature arty, alternate films - which i am sure my educated adult audience would be interested in.

- The person who i asked also thought i should change the price of my newspaper from £1.10, to just £1. This is because it makes my newspaper easier to buy, more convenient as there is less change involved when purchasing especially if it will be sold on the street and it makes my newspaper more able to be picked up and bought - therefore supporting the idea that my educated adult audience would have children who they have to take to school or they have to go to work themselves.

- This is quite a dramatic change. I have said all along that i want my newspaper to be of tabloid size, however, the individual i spoke to believed that having my newspaper A4 size makes it more of a portable newspaper, one which can be taken around with and layed about and also, it makes production costs lower for me. If i were to create this newspaper for real, i could consider changing this, but as this is a sample newspaper that i am making, i can afford to have it this size. Also, i think that having a small sized page will make everything a little more packed together, therefore making it lo0ok as if my newspaper is supplying a lot of information for a small price.

The person who i asked thought the colour scheme of just black and white made the newspaper look retro, taking my audience back to their youth because of its older fashioned appearance. I think that not having my newspaper in colour will also make it stand out on the shelf compared to the modern, colourful newspapers around nowadays.

So now, all i have to do is make the pages which i believe with these directions will be simple.

Focus group interview.

Very soon i am going to put a presentation in front of a group of people to see what they think of what i am doing. These people are part of my target audience (educated adults), however there will also be people who do not fit into that category - this will give me the chance to have other people's perspectives and opinions which i may not have found out myself.

The people will be filmed for two minutes, so it cant be a too long presentation. I have purposely made the questions quick and snappy so that people have a longer time to answer, and also the smaller the question, the more the focus group may feel they can say. It creates less restrictions - however this also does mean i may not get a strong specific answer.

The type of questions that i have asked are fairly basic, yet don't directly apply to my newspaper because i would like to keep information about my newspaper separate - so that i can get truer answers which the focus group don't know if they apply to my newspaper or not. Therefore i can then possibly alter my newspaper with the advice and information i have been given from them.

I have had to be careful as to what i ask because i have finished making a part of my tasks, and it would be difficult to go back and change them. I could have easily thought of many questions to ask, but i reminded myself that i wanted everything to be quick an snappy and i only had 2 minutes to ask the things i wanted. i also think that it would give the focus group more of a chance to further the conversation.
Here is the presentation i have made to show them via Prezi:

Focus Group Presentation on Prezi

Strategies used to sell products.

In a lesson we were given information concerning the strategies used to hook audiences. A theory by Abraham Maslow suggested thast human behaviour is focused on satisfying certain basic types of needs. Adverts are designed to shows you how buying or using a product can help satisfy these needs.

I am making a poster, much like a traditional newspaper headline poster, but i wanted to research this theory more so i can understand why it is the way it is. Most traditional newspaper sandwich board look the same, so i will be able to analyse them all by just analysing one.

Maslow suggested that most adverts appeal to a combination of needs:

• Need to survive - Used by advertisments for food, drink, housing etc
• A need to feel safe - Advertisments for insurance, loans and banks promise security and freedom from threats
• Need for sffilation or friendship - Adverts that focus on lifestyle choices like diet and fashion uses people's desire to be popular
• Need to nurture or care for something
• Need to achieve
• Need for attention
• Need for prominence
• Need to dominate
• Need to find a meaning in life

Analysng a newspaper headline poster with this information in mind of the combination of needs. I am only briefly analysing the poster, not the board the poster is stuck to!


                      

Powerpoint of the making of my 1st newspaper page.

I have just finished the first page of my newspaper on publisher. Along the way of making it, i did a slide on PowerPoint to record. The powerpoint is quite detailed so has all of the information about what i did on there. I have then uploaded it to SlideShare:

A record of how i made my 1st newspaper page.

View more presentations from osmithas.

My final newspaper page is shown at the end of the slideshow but i will probably scan the both pages together and upload to this blog later on.

Testing My Articles.

When i write testing, i mean seeing if the text is the right reading age for my target audience's demographic. As my audience is educated, they are sure to know intricate words and complex sentences. I am going to do one of these tests on my articles to see if the way it is written is suitable for my target audience.

I was given the names of different readability tests such as:

• Flesch-Kincaid readability test
• Gunning fog index readability test
• SMOG readability test

I have done a bit of research about them to help me to decide which one/s to use.

Flesch-Kincaid

This test indicates how difficult a piece of English text is to read. There are two types of this test: The Flesch Reading Ease and Flesch-Kincaid Grade Level. Although they use the same core measures (word length and sentence length), they have different weighting factors, so the results of the two tests correlate approximately inversely: a text with a comparatively high score on the Reading Ease test should have a lower score on the Grade Level test.

The Flesch Reading Ease - In this test, the higher scores indicate text that is easier to read, therefore a lower score represents a hard read. Here is the formulae to find out  the Flesch Reading Ease score:

Scores are then transferred to the table below for the results:


 
The Flesch-Kincaid Grade Level - These tests are usually used in the area of education. The "Flesch–Kincaid Grade Level Formula" translates the 0–100 score to a U.S grade level, making it easier for teachers, parents, librarians, and others to judge the readability level of various books and texts. The level is calculated by this formula:

The result is a number that corresponds with a grade level, usually U.S levels.
Gunning fog index

This test also measures the readability of an English text. The index estimates the years of formal education needed to understand the text on a first reading. The fog index is commonly used to confirm that text can be read easily by the intended audience. Texts for a wide audience generally need a fog index less than 12. Texts requiring near-universal understanding generally need an index less than 8.

There is a certain step-by-step calculation to use to find out the amount of years of formal education needed to understand the text:

The Gunning fog index is calculated with the following algorithm:



1.Select a passage (such as one or more full paragraphs) of around 100 words. Do not omit any sentences;


2.Determine the average sentence length. (Divide the number of words by the number of sentences.);


3.Count the "complex" words: those with three or more syllables. Do not include proper nouns, familiar jargon, or compound words. Do not include common suffixes (such as -es, -ed, or -ing) as a syllable;


4.Add the average sentence length and the percentage of complex words; and


5.Multiply the result by 0.4.




Most of these tests are based on American grades, therefore can be quite confusing for me. Even though this index is a good formulae to use as it can identify a hard text, it doesn't always work because not all complex words are difficult. A short word can be difficult if it isn't used very often.

SMOG

This readability test is similar to the Gunning Fog however it is more accurate and more easily calculated therefore more widely used. This test estimates the amount of years needed to understand a piece of writing. Here is the formulae:

 To calculate SMOG



1.Count a number of sentences (at least 30)


2.In those sentences, count the polysyllables (words of 3 or more syllables).


3.Calculate using:

I'm guessing that the final number out of the equation is the amount of years needed to understand a piece of writing.

 

 

Conclusion

 

I'm sure that there is many other ways to calculate how difficult a piece of text is, but i have decided to stick to these. I know for definite which one i am going to use: The Flesche-Kincaid reading Ease.

 

This is because i am not interested in finding out how long (how many years of formal education) it will take for a reader to be able to read my articles, instead i want to know how difficult is it to read. Finding out how many years of education it will take for somebody to read my article would work for me as my target audience had probably already left school and are in a career and the test suggests that somebody who is still in education should be the main subject of the test.

 

I understand that the test i have chosen to use puts the lowers results into a table which is college years, therefore my results have to be on this level or lower than a score of 9. I will use this formulae and put the results on the bottom of this post.

I think it will take a long time to count the syllables and words of the articles. I am going to do all of the articles in one calculation instead of each article separately. This is because i made it so each article is written very similarly, with the same style of language and structure.

Testing My Articles
I used the Flesche-Kincaid Reading Ease testing and calculated that the solution to the equation is:  

                          44.786

Meaning that my articles all put together are 'DIFFICULT'. Making it suitable for readers who are educated, yet wouldn't be intimidated by the way it is written. I don't know how reliable i can class this as. One part of my articles may be hard to read and another part may be really easy, making the solution meet in the middle. However, i can tell that i haven't written in two extremes.






 

Looking at NME reviews.

I know i have done a lot of planning, information and review of other resources, but i quickly wanted to look at the way NME present and write their review articles. This magazine is known for its quirky, intelligent and creativly humourous lingo which creates an informal ambience for its reader.

I have also looked at the way it presents its reviews - similar colours, captital letters to make words stand out and thin lines to separate the text. For EVERY review of a CD, there is a photo of that CD -  making the article more understandable, have more direction and purpose. NME does get different people to write each article, so you can get a completely different sense from each one, yet all go by the same principle of interesting adjectives to further their points.

NME also does a 1-10 scoring of the albums, but this is mainly used when multiple articles are to be on one page of music - so they an be compared and a reader will like at least one of these CDs.

The page is fairly basic and straight-forward. Applying this to my newspaper, i think my layout is to be simple and straightforward and as i have planned, i am only going to have one CD review.

Reflective Comments.

I thought id better write some comments about the progress i am making so far and how i feel it is getting on. I found out that i have 4 weeks to complete everything (EEK!) which if i plan to a 'T' will be able to be achieved.

So far i am half way through the making of my newspaper's first page. I am a bit worried about the time constraints of this but i think that as i know what i am doing, i think i can get this done quickly. I don't even know the colours i am going to use, i did choose to stick to dark blues because it is a colour which is a good replacement for black. Once i get the first page done, the second will be a doddle.

When i feel like i have done my newspaper pages, i will get my focus group to look at them to see if they are liked. This is where i can make final changes before i send my page off to get printed.

For my radio advert, i have to quickly do some sound tests to see if it sounds okay. I have found a speaker who is adult, male and now and again has a slight Norfolk accent which i feel will be relatable to the radio's listeners. To test what it sounds like, i am going to get my speaker to read out the script that i made earlier on. I have a feeling that my test may turn into the real thing if it goes that well.

My poster has been thoroughly planned and i know what i am doing with it.  I do hope that it takes as little time as i think it will when i get round to it, but as i do not have the facilities to do it at home, it needs to be done at school - where i am only 5 days a week.

The weaknesses i have right now, really, is me worrying that i will not have enough time to do all of this. Also, because i like to do things to a vast extent, time may not be on my side. However, on the other side, i know what i am doing completely?

The outcomes of what i am hoping for over the next 4 weeks is done newspaper pages, a finished poster and a completed, good sounding radio advert. I WILL GET THIS DONE.

Focus Group.

I have gone back to the people of my focus group to see what they think of my articles - are they wirtten in the right language? Do they actually make sense?

I just printed out the articles i had written an gave it to my focus group for them to then write notes on it. I feel that this is more reliable than recording their voice or videoing them because they have time to think about what they really think and i get very specfic notes on specfic words or phrases.

When i wrote these articles, i was keeping in mind how the popular music magazine 'NME' write - quirky, unusual adjectives and humourous metaphors. I think using interesting way to write something aims towards a audience who like the different and the unconventional.

So here is the scanned articles with notes on them which i have then scanned:


Person 1:

As you can see, i have also added a photo which i plan to include on my newspaper of the new Norwich artist's work. Most of what i was told from this person was about the puctuation, which really helped because the right punctuation and grammar could affect how my target audience reads it. When i wrote this, i wanted the layout of the sentences in the articles to be interesting because it may be a slightly new element on something traditional. There are also constructive comments that i was given which shows that i can write something aimed towards my chosen target audience.

Person 2:

This person was far more analytical of the articles, and why it is written in this sort of way. I think this person was quite positive and were confident that they knew what they were talking about. I found out from them a deeper perspective on what i have written and therefore help me to think that my educated target audience could look deeper into an article other than just reading it. The words have meaning and an educated audience would pick that out.

How might my research not be reliable?

- I know these people therefore they may not want to offend me, so it would alter their true answers.

- They layout of how i have given it to the people i asked means they may not be able to imagine these articles in the form they are going to be.

- Me just handing them out and being around them while they were writing on this bit of paper could have changed the way they noted on them - more pressure.