Strategies used to sell products.

In a lesson we were given information concerning the strategies used to hook audiences. A theory by Abraham Maslow suggested thast human behaviour is focused on satisfying certain basic types of needs. Adverts are designed to shows you how buying or using a product can help satisfy these needs.

I am making a poster, much like a traditional newspaper headline poster, but i wanted to research this theory more so i can understand why it is the way it is. Most traditional newspaper sandwich board look the same, so i will be able to analyse them all by just analysing one.

Maslow suggested that most adverts appeal to a combination of needs:

• Need to survive - Used by advertisments for food, drink, housing etc
• A need to feel safe - Advertisments for insurance, loans and banks promise security and freedom from threats
• Need for sffilation or friendship - Adverts that focus on lifestyle choices like diet and fashion uses people's desire to be popular
• Need to nurture or care for something
• Need to achieve
• Need for attention
• Need for prominence
• Need to dominate
• Need to find a meaning in life

Analysng a newspaper headline poster with this information in mind of the combination of needs. I am only briefly analysing the poster, not the board the poster is stuck to!