Headline Posters in my Area.

As i am planning to create part of a local newspaper and by local i mean the area that i live in, i have decided to go round my local city of Norwich to see if i can spot any. I have taken a few photos and have shown and recorded where they are set - meaning where on the pavements, and who is going to walk past them.

This is a poster i found while walking in my local shopping mall. It is faced towards the people going into the mall, therefore the newspaper headlining this story must be sold in the mall - people will instantly see the story and want to go buy the newspaper. This is also the main entrance into the mall so the most people will be entering it this way. This is a very cheap and effective way of advertising a newspaper. I also think that using the phrase 'Newsflash' to attract attention makes the passers by believe that they are the first ones to be told the story.

As there are so many passers by, it is a good chance for the newspaper to advertise their name to a lot of people at once.

Even though this may have been approved by the mall to be stuck up there, it is simple and easy to be put up without the sandwich board. It is illegal to put a poster up in public so the Mall, the newspaper and where the newspaper is sold have all worked together to sell the most newspapers using this poster.

Overall

I am planning for my newspaper to be put into a sandwich board so that it can be shown on the street but this has given me an insight into how easy it is to put posters up anywhere. Anywhere where you believe the most people are going to go, be aware of your brand and where you've got permission to put them up (so they don't get ripped down and you go to court).