The Exibition of Newspapers.

I wanted to do a post of how newspapers are shown to be sold. I find this quite interesting as there is a reason for everything. Here i took this photo of newspapers being advertised to sell on either side of the newsagents door. This is so the newspapers themselves can work as a advertisement, the person going into the shop cannot miss them and they are easy to get. They are folded in half with the news papers title showing so that they are more steady and more newspapers can be on show.

Inside a newsagents, newspapers are most likely to be laying on the bottom shelf where the magazines are sold. This is because they are too flimsy to stand up and they can be piled up high, so the most can be sold (especially if a daily newspaper).

If a newspaper was to be sold on the streets, via little transportable 'vans', the newspapers would most likely be piled up on the front shelf. In London Liverpool Street station, the London Evening Standard (free) is sold by many of the piled up on a stand, so the passers-by can take them easily.

Vending machines that sell newspapers have to show the front page as there would be many to choose from, and if the buyer types in the wrong number, they cant then change their minds. This is where the viewer would choose a paper either for its headline, or because they like that particular paper.

 

How newspapers are layed out doesnt really affect the amount sold, because usually the readers know what newspaper they are looking for. It is up to the seller of the newspaper to how they present the newspapes in the shop as they are the ones gaining the most profit from a newspaper selling.