Interviewing an 'educated adult' who reads newspapers.

I have decided to interview an 'educated adult' in order to further my research into newspaper and radio audiences. The person i have asked has a degree and does read the newspaper regulary, listens to the radio and has seen newspaper's posters. The questions are purposely vague and are similar to the questionnaire questions i asked on SurveyMonkey and handed out. I tried to make these questions vague so that the person interviewed could say anything, therefore giving me more information. Here are the questions i asked them:

Here is the interview i recorded on my ipod and then uploaded to vimeo:



Untitled from Olivia Smith on Vimeo.


If this recording cannot be heard, then here is the link to it:
http://www.slideshare.net/osmithas/interviewing-educated-adult


In Conclusion:

I found that a newspaper must be new and interesting in order for an audience to be interested, but it cant be so different that it is intimidating. The person i interviewed liked the traditional way of newspapers, but liked my ideas of creating a new and different newspaper.