Results from SurveyMonkey.

A while ago i did a survey on survey monkey and have now got the results back. Unfortunately you have to pay in order to be a member and get pie charts etc, however i have the results in general form. I have had to print screen every question. Here they are in graph form which SurveyMonkey did for me:

This shows that most of the people i asked are middle aged, this could affect the rest of my results, but they are classed as adults.

Most of the people i asked were female, which could also affect the rest of the data i receive. I do not know whose answers are whose, so i do not know if they are a female's answers or not.

I was able to get individual responses from each person which gave me more of an insight into each persons view on newspapers etc. On this particular question i asked if they were in employment in order for me to see what sort of audience this data is from.

This shows that my audience prefer national, tabloid newspapers. I wasnt able to see if the people who preferred local tabloid newspapers were male or female etc. I am planing for my newspaper to be tabloid, local so at least i know that tabloid content is the right way to go. They must like the informal, readable aspect of it.

I was able to ask in detail where these people got their newspapers from, telling me where i could put my sandwich board which advertises a headline. Most people said a local shop, possibly meaning a newsagents - which is the place i was originally planning to put my poster and what i could say in my radio advert.

This was quite a strong response as most people would buy a newspaper because of a headline, showing me that a headline affects how many sales are made. I need to make sure my newspaper's headline is strong and would affect my audience to make it more personable.

Most people use a car so they would be able to listen to my radio advert. I asked this so i could get a rough idea of how much of an audience i could get. i have kept in mind that not everyone who drives in a car listens to the radio in it.

This was the type of response i wanted to get because it shows that most people listen to the radio daily, so it would be affective to put my radio advert on air daily. I did ask this so i would get a rough idea of how often.

I would want my radio advert to feature on a local radio station because my newspaper is to be local, so this is a good response knowing that half of the people i asked listen to a local radio station. And also that nobody i asked does not listen to the radio.

I got detailed answers from this as it was a general question. The responses were mainly about the content of newspapers. I am planning to do something new with the content of my newspaper, so i feel like they would have a different view on mine compared to the newspapers they are commenting about.

In Conclusion

I wasn't able to find out who answered each question, what their gender, job etc was which hindered my results. However, overall i found that people prefer national, tabloid papers so i will take inspiration from them when creating my newspaper, also most people would buy a newspaper because of the headline, showing that the poster on my sandwich board will cause my audience to buy the newspaper. I will have to make the headline strong and shocking. using SurveyMonkey has helped my to ask people who i may not have been able to and also put the results into percentages. I have used this information to help me to finalize my plan.

I got the results i did through technology, therefore the people i asked have some knowledge of how technology works. This could affect the results i got because through some previous research i did, i found that the older you are, the less technology you are in touch with - the older people in my research could be the minority of people who use technology at their age - therefore i haven't gained a general insight into everybody in society of a certain age.