Tuesday 8 November 2011

Comparing my planned newspaper against an existing one.

I am going to do this with the list of things I'm definitely going to do: this post! and the Norwich Evening News as it is a local, traditional newspaper. By using a variety of technologies and medias throughout my blog, i have made a PowerPoint to compare the two using scans and photos of the newspaper.

So here is my PowerPoint presentation which i then uploaded to Slideshare:


In conclusion, I have found that I'm not really taking the traditional local newspaper route with general news, sport and many an advert. I am instead taking my newspaper into a more cultured direction, which local newspapers do not normally do because they are local and want to write about the news only in their area. I am going to include a headline of a local news story, but also on the same page have reviews on art, music and film. This brings my newspaper to the 21st century - hooking in a wide audience of up-to-date educated people. I will probably do the traditional thing of having puzzles on one of my pages so that the reader stays as entertained by my newspaper for as long as possible.

I have decided that i want to combine the advantages of broadsheet newspapers with the advantages of a tabloid newspaper. Why?

- Broadsheets are very informative but unusally do not include any celebrity gossip. I have chosen not to include any celebrity stuff because i feel like it wouldnt attract a educated adult audience who has a family.
- Tabloid newspapers are less formally written which i think is more relatable and less intimidating, even to an educated audience.
- More people in the UK read tabloid newspapers.
- Combining the two isnt usually done
- Broadsheets have an overall more structured and formal look to them, whereas tabloids are still structure, but less formally so.

Overall, i must remember that i only have two pages to fill, therefore must choose wisely what i include and do not include in order to attract my target market.

No comments:

Post a Comment

Note: only a member of this blog may post a comment.