The Two-Step Flow Theory

Define: It is linked greatly to the art of communication. Somebody talks about an artifact to somebody else, then that person goes to research it and so on - spreading the artifact around gaining an audience.

I looked at this theory a little bit last year and i know what a postive effect it has on a media atifact or brand. While researching Rihanna for my first presentation, i did a diagram of the cycle but focused on her. I wanted to do another diagram of the two-step flow cycle as generally as i could:

The Two-Step flow concept is quite a simple one. It all about the communication of a media artifact no matter how that communication is done.