Monday 1 August 2011

The Cultivation Theory

To define: The cultivation theory is by Wikipedia definition is a social theory which examined the long-term effects of television on audiences. It is a study to find out whether watching television influences our everyday life. There is the idea that watching a violent film may influence somebody to be violent, or watching a romantic happy-ending film may make someone feel that something like that always happens in real life. This theory explores the idea that television can make us believe certain things which may not be possible in the real world.

The media day

I can link the cultivation theory to a collapsed curriculum day we had a while ago that i didn't post about...We had to set ourselves into groups and decide whether we wanted to do a printed article or a short film to express an idea or argument. We as a group decided to do a print article that would be featured on an online news website. We all had to take roles such as the editor, writer, printer and researcher etc. In the end, not on purpose, we all contributed to all of the roles. The argument that we came up with was: "Is the fictional world of film and television hindering our ideas of reality?" This links to the cultivation theory greatly.

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