Rihanna's borrowed interest and The Two-Step Flow concept.

This is a little more about the borrowed interest and two-step flow which is used in Rihanna's job. Rihanna being everywhere in the press causes talk and even more publicity about her. This cycle shows the idea of borrowed interest and the two-step flow idea:

This cycle can continue on forever, and in the case of bad publicity being good publicity whatever it is, it will always be in Rihanna's favor.

Ive also made a video which shows the different places in which Rihanna is in my life even though I'm not particularly a fan. I filmed it on my ipod so its a bit wobbly but i hope you as an audience get the point which i am trying to put across:



Rihanna video from Olivia Smith on Vimeo.

Linking my video to borrowed interest, these products have been bought with the intention to read, listen or watch something else and not just because Rihanna is on the front. Rihanna has borrowed the interest from the magazines, other artists, programmes and films and these artifacts have done the same from her. Both win.