This is mainly about what Rihanna looks like. Her hair and fashion are chaning constantly. But why? Some people may say this is self expression or she likes to change her image frequently for herself. However, others may argue that this is because it keeps her audeince on their toes, always wanting to know what she will be doing next and she gains greater collum inches.
She is always unpredictable and people will take the time to find out what she is going to wear next. She isnt the only MAJOR celebrity doing this, so it obviously works for them as a brand. Lady Gaga, Nicki Minaj and Katy Perry etc are one of the many 'game-changers'.
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