Smell-o-vision.

Avid inventors for years have been trying to develop the idea that a viewer could not only watch and hear a film, they can smell it also.  Even though scents used with the combination of film dates back to 1906, the technique was created by Hans Laube and only appeared in the 1960 film 'Scent of Mystery' - hence the title. During the film's showing in a cinema, 30 different smells were somehow released into the air when triggered by the film's soundtrack.

The whole idea of 'smell-o-vision' sprang to mind when the advert for the new Spy Kids movie was shown. As a kid of around the age of 8, i loved the films, now not so much. The advert explained that there is a new thing called 'Aroma-Scope' (why its called 4D) and i knew i had to research it.

'Aroma-scope' is basically a card which when instructed to, the viewers can smells certain sections of the card which match what is going on visually. This comes at no additional cost. These cards let the young audience get involved with the film, it offers something new, alien and interesting.

Even though i have no plan whatsoever to go see this film, i am secretly hoping that this will develop further into films more aimed at my age - but I'm not to sure this will happen very soon - is it more of a child's thing which they will find amusing?

Year brief generalization.

I just thought id do a really quick post which rounds-up what brief i am planning to do this year:

- The first two pages of a local newspaper aimed at educated adults around Norfolk.
- A poster for the newspaper which will advertise a headlining story. I will photoshop it onto a billboard to demostrate what it will really look like.
- Produce a radio advertisement for my newspaper. Doesnt have to link to any of the stories.

Let it be a good year ahead!

Time-Management

These 6, nearly 7 weeks have given me the chance to choose and plan what my brief will entail. It has shown me that my time-management can be quite good. As i am one to do quite a lot of work in detail, as i did last year, i want to get as much work done as i can as early as possible - making me stress less near to my exams.

I want to get the two pages of the newspaper and the radio advert out of the way first as i know these will take the most time, and probably the most difficulty. The poster will be the quickest and easiest for me i believe - a few hours on Photoshop.

I will make sure i always have enough time to blog about every stage of me producing these artifacts.

The Skills i Will Need to Accomplish the Brief.

In order to create all of these briefs, i will have to be:

• Creativity - not only through language, but visually also.
• Organised - not just by doing everything i need to and knowing where that is, but also be organised with the time i have.

Potential Routes for Exibition and Distribution.

The newspaper

If i was really to release my two pages of my newspaper to the public i would go the traditional route of putting them up for sale in newsagents around the local area. Just like the other newspapers that are about, i would also try supermarkets and petrol stations etc. These are also locations where my target audience is likely to go.

When newspapers are sold on shelves, newspapers are layed on the flat surface at the bottom because they are more flimsy than magazines. I don't think there is any particular order they are in.

There are also people who sell the daily newspapers from vans which are often parked on a busy pavement - especially around my area.


The radio advertisement

As i am creating a local newspaper, i would need to advertise my newspaper on Norwich/Norfolk radio station. I also need to think about the times the advert is to be heard: on the school runs and rush hours - when my target audience is most likely to be in the car or listening to the early morning news.

I need to think up a script and find a narrator when i start to produce it.



The sandwich-board poster

Just like my research earlier, sandwich-boards are usually outside the newsagents where the newspaper can be bought, this is why i still want to focus my poster on being displayed via, because it gains a lot of buyers - lots of people will see it. Both sides of the board normally have the same eye-catching story on it, as each side will catch the passers by from both sides. This way of selling doesn't only advertise the headline of a certain newspaper, it also indicates where the newspaper is being sold, therefore being more convenient for potential buyers. Whatever form or articles i choose to do with my newspaper, i think i would be able to make a sandwich board poster for it.

The Likely Target Audience of my newspaper

As i have hinted along the way, i am more up for doing the first two bullet-points: a poster for the newspaper and a radio advertisement for the newspaper.


The likely target audience for my local newspaper would i think, be the educated, older/adult audience. The way i write and present the articles and posters will determine what audience will want to buy and read the artifact. The newspaper will be a local one - so a Norwich/Norfolk audience, therefore the news must be local to them. As the newspapers around this area mainly sell for way under a £1, a wide audience will be able to buy it - from all types of backgrounds.

I did a presentation on a PowerPoint about the general target audiences of newspapers:

Newspapers’ target audiences

View more presentations from osmithas

I need to make sure that my poster and radio advertisement target my chosen audience also. I could do this through the production, publishing and distribution of the two artifacts.

Joining SlideShare.

As it is not possibly to embed powerpoints straight onto prezi or blogger, i have decided to join 'SlideShare' in order to do this. SlideShare is a online slide hosting service and you can upload your powerpoints to it in order to share them.