Ideas for newspaper content.

Due to my change of direction of what my newspaper will include (from traditional local, to something new and quirky aimed at educated adults) i decided i need to do a mind map of what my newspaper could include and why they would work well. This prezi will then take me onto a post with a list of what i am definitely doing. I just jotted down anything i though of. I made a prezi which i think i will add to along the way:

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In conclusion, The next post i do will be about what i am definitely going to do. this will help me with my research and to have a clear idea of next steps. I am going to try and research into detail as much as i can and stay on the same track and if i do not, i will state.

Making a SurveyMonkey!

                                             

I was given a good link to a website where you can create your own survey and send it out to people via different medias. You are allowed up to 10 questions which can be as detailed as you want and have as many options as you would like.

The best thing about this site is that it does the hard work of putting your data into graphs FOR YOU, so it saves me time and is more accurate.

I had to make my own account and then my own survey which i sent out to not only people i knew, but also public websites such as 'Yahoo Ask'. The questions i asked were very similar to the questions i did on my questionnaire a while back but slightly improved to fit into the maximum of 10 questions and for them to be answered more easily. The fact that i can have as many answer options as possibly on each questions means that i can be really specific!

I had to design my own layout, name and theme, so it can be personally for each person and different for each questionnaire. They even help you to chose a type of question if you do not know what form it should come in.

I took out the ethnicity question because it wouldn't effect me i don't think of what i would include in my newspaper as it is local. I also took out how often somebody buys a newspaper, as i originally put it in there because i couldn't decide how often my newspaper will be released.

On the last question i decided to be very vague and let the person answering give me their opinion. I just asked what they thought of newspapers, radio adverts and posters in general. Each answer will be the same.

I have kept in mind that the people who answer my questionnaire do it out of choice, and also, they might not all live in Norfolk, or even England. I also know that they might not answer the questionnaire truthfully so i cant base everything on the data i receive back.

The idea that it can be sent through to people via different medias is a way to gain a lot of audiences, but i have also kept in mind that the people who i have asked do know about technology so the data i get back may not be 100% accurate for the whole of Norfolk. It is to be sent out to people i do and do not know.

Here is a link to the survey i made:

http://www.surveymonkey.com/s/PW6KNX6

All i do now is copy and paste that link onto other pages for them to answer it. I will leave the questionnaire for people to do for a few days and then collect the data in.

Here is a print screen of me uploading it to 'yahoo Answers' to see if i can get strangers to answer it:

It sounds very informal to ask such a question and for strangers to do my questionnaire, but i thought that i need to get as many people as i can to answer it!

I have also posted the link on my facebook page, i will also try and post it on this blog to see if i will get anybody answering it. The data results also tells you how participants answered the questionnaire - via facebook, blog etc.

I will soon do a post about the results of the questionnaire!

Last word: Asking people if they are employed or not can give me a basic idea on if they are educated or not, although this cannot be proved or found out so i can not be certain.

The Socio-economic Model.

This is a model for categorising audiences, therefore helps when deconstructing a text or making one of your own. When it all comes done to it, money is the basis of this model and how much spending power a certain audience/group has.

This effects me as my target audience is 'educated adults' so it will help me to find a specific category for them to go in. I will therefore have a more clearer idea of what educated adults technically do for jobs.

I must be careful though not to base everything i do on this model because it is very old and hasnt been updated dramatically.

I have made a table with the help of research to categorise people into their stereotypical roles. People have been sepaprated into different levels of jobs, different classes in society and the type of media they would be interested in or have contact with:

Overall, I think this table not only separates people into catagories depending on how much money they have, but i also think this table suggests that the highest classes are the more intelligent, therefore have more of a valuable purpose in society.

I also dont agree with this table because in a world where most technologies are available for everyone, the certain lines between these different categories can become blurred. What this table states as a lower class form of media such as 'Bella' magazine and 'Kiss' radio station, could be bought and listened to by anyone and comes down to the persons ability to interact with these medias - such as money or availablity.

I would go by this table if it was more up-to-date and in my opinion, more accurate. It has given me a basic idea of what sort of category 'educated adults' fit into, which i would say would be around the 'Group C2' and above.

Figurative and reliable research about demographics in Norfolk.

I am planning to aim my local newspaper to people in Norfolk, therefore i thought it would be a good idea to look at the demographics and facts about the people in Norfolk as they are the people going to buy my newspaper.

I think this research is quite reliable as it is on the Norfolk County Council website. It is also quick, free and easy for me to find out obscure information that will help me with my journey.

Here is the page i got my information from: http://www.norfolkinsight.org.uk/population

The information and facts i found out:

• Norfolk's population was 862,300 in mid-2010
• This graph shows the population in 2009 in Norfolk in comparison to England:

It shows that most people in 2009 were aged 25-49 - adults.

• There was also another graph (2010) which was more specific, and had the population of Norfolk separated by the five year age structure. It shows that the most common ages are between 60-64.
• I found a good section which told me how people travel to work, how many do and what their ages are. This links to my radio advert as it could be heard on the car radio. I have to keep in mind that this is 2001, but I'm suspecting that the numbers would have gone up from then due to the more accessibility of cars nowadays.  The data was taken from 2001 census, therefore it is reliable but not completely. This is the page of data i was given:

As you can see, it is very clear information that 65% of people out of the 360,000 who are employed of people go to work in a car or van in Norfolk.

• I also found some very interesting data about the social grades of people in Norfolk in 2001. I have looked at this because this can tell me, vaguely (as people can get jobs with no specific qualifications) about how 'educated' people are in Norfolk in 2001. This could give me an idea about the people nowadays, but i have to keep in mind the economic changes this country has had.

The graph shows that29% of all of the people in households aged 16 or over are in junior managerial, admin or clerical work. Work which i think would need certain qualifications and experience in the working world. However, the other 3 percentages are quite similar.

• I have been surrounding my newspaper with the idea that i am aiming to provide a newspaper for educated adults, so finding some official data on the qualification status of the people in Norfolk in 2001 is helpful:

The data shows that most people aged 16-24 in 2011 were either in full-time education or have no qualifications. This just shows with conparison to the data about employment, you do not need qualifications to have a job. However this does mean that i may need to make my target audience wider in order to get sales and interest.

How this data research effects me and my newspaper aimed at educated adults:

• I found comparing results quite hard as some of them are up to date more than others but it did show me that most people in Norfolk are adults, therefore are likely to have children, so may be interested in reading about what they can do with their kids at weekends etc.
• I now know that most of the people in Norfolk are adults, and that i have to provide a newspaper which is modern and interesting to them.
• I also found that most people travel to work via van or car, which is somewhere where they could listen to by radio advertisement, however, this is only out of the people which are employed. The amount of people not in employment wasn't available.
• I wanted to look at peoples qualifications because it can give me an idea of how educated people in Norfolk are. It did show that a lot of people have no qualifications, which unfortunately doesn't support my idea of aiming towards educated adults, but i think that I'm happy to not aim at the majority of people.
• I have kept in mind the information i have gathered and researched and will defiantly apply it to what i am going to do. The information did give me a basic overview what what Norfolk's people are like, however i want to know in more detail their relationship to newspapers and the radio.

How this survey may not be helpful to me:

• A lot of the data they had was taken in 2001, therefore isn't up-to-date. Life hasn't changed dramatically but economically it has, and economics are what control peoples way of living.
• people may fill the questionnaire out wrong, therefore creating unreliable and untrue data.
• It didn't give me all of the information i wanted, so i have had to think about what things could mean. E.g people take a certain way of transport to work, therefore they may or may not have been qualified for that job.
• I also found that not having any qualifications doesn't mean that you do not have a good job.

Changes and a new look on my project!

I have found it hard recently to understand clearly what i am doing. To start with i was adimant that i was goig to produce two pages of a newspaper which was traditially local for the norwich area and included general news.

After my questionnaire and research into the market of local newspapers aimed at educated adults, i found that there is a gap in the market which i really want to fill. Local newspapers havent made any drastic changes over the time as they want to stick to their roots and what they are known for, which is why they arent as successful as national newspapers.

As i am creating a new newspaper, i want it to be modern and up to date, something which will interest the educated audience of TODAY. People always want to investigate something new.

Nowadays newspaper arent the only way to get the news, we now have computers with internet, phones, and podcasts etc, so i have to incorporate modern society in my newspaper in order to get these audienes who are happy to get updated the news via technology. I found from my questionnaire that adults read the paper, therefore i have to cater to that but with a modern twist.

Im still planning to aim my newspaper at educated adults as i believe from the research i did that they would be interested in art, media, music and culture etc.

Here is a map i did on the subjects which could interest educated adults if i were to include articles ad information about them:

A List of the things i will include on my newspaper pages.

I wanted to do a post about what i am planning to include in the first two pages of my newspaper so i know what i have to organise and create. The way these things will be done and what i will do for them havent yet been decided.

On the front page:

• The newspapers name, price, date etc.
• Articles
• Adverts
• Pictures to support articles
• 'Tasters' of articles and stating the page they are on
• Headline (it will also be on the poster)

One the next (second) page:

• Adverts
• Smaller articles
• The headline article may carry onto this page
• Possibly Puzzles (educated audience)

I have to be very careful as to what i include on my newspaper pages. I found that from my questionnaire and research adults do read the newspaper, it is just what i do with the newspaper which is what will gain me audiences. My questionnaire showed that most people buy national newspapers, mainly because of the celebrity culture we have today, therefore i need to take some aspects from national neewspapers to gain a big audience. This means that i will creating something new and inventive with a local newspaper.

Comparing a National Newspaper to a Local Newspaper

I have made a diagram to show the differences between the two newspapers that i have bought especially to compare them both. The 3rd November issues of The Daily Express and Norwich Evening News:

This is quite a scruffy diagram. It shows overall that traditonal local newspapers cater to people who only want to read about their local area, as if it is the only place that exists. Whereas national newspapers assume that the whole nation wants to read about celebrities and world conflicts.

In conclusion, this helped me to find out what is on the market right now with newspapers, and the basic aspects of them. I know that i HAVE to make a local newspaper, but comparing the two helped me to find out new things which i can bring from a national paper and put into my newspaper as natioanl newspapers will always have the most sales.