The Exibition of Newspapers.

I wanted to do a post of how newspapers are shown to be sold. I find this quite interesting as there is a reason for everything. Here i took this photo of newspapers being advertised to sell on either side of the newsagents door. This is so the newspapers themselves can work as a advertisement, the person going into the shop cannot miss them and they are easy to get. They are folded in half with the news papers title showing so that they are more steady and more newspapers can be on show.

Inside a newsagents, newspapers are most likely to be laying on the bottom shelf where the magazines are sold. This is because they are too flimsy to stand up and they can be piled up high, so the most can be sold (especially if a daily newspaper).

If a newspaper was to be sold on the streets, via little transportable 'vans', the newspapers would most likely be piled up on the front shelf. In London Liverpool Street station, the London Evening Standard (free) is sold by many of the piled up on a stand, so the passers-by can take them easily.

Vending machines that sell newspapers have to show the front page as there would be many to choose from, and if the buyer types in the wrong number, they cant then change their minds. This is where the viewer would choose a paper either for its headline, or because they like that particular paper.

 

How newspapers are layed out doesnt really affect the amount sold, because usually the readers know what newspaper they are looking for. It is up to the seller of the newspaper to how they present the newspapes in the shop as they are the ones gaining the most profit from a newspaper selling.

The Distribution of Newspapers.

How do newspapers get from the printing factory, to newsagents  where they are then exibited and sold, to straight to the buyer?

For a newspaper to get to a newsagents it is often sent early in the morning straight to it via transport which was organised by the newspaper itself. A buyer will then buy it from that newsagents.

When newspapers are sold via postage, and the buyer gets the newspaper delivered to their home, it is the newsagents who organise it. The buyer would be buying the newspaper from the newsagents, not the newspapers office.

When newspapers are sold via vending machines, the newspapers are normally delivered and put in their by the newspaper itself. This is because the vending machine is firstly owned by the newspaper, and the people who want one in their business buy it off the newspaper.

Here is a video that somebody has made about our journey through newspaper production:

The Production of Newspapers.

I am really interested to research the ways that newspapers are created from a story, to the newsagents and then to us reading it. it does depend on how often a newspaper is issued, weekly, monthly, daily etc, but this research is based solely on daily newspapers (with the exeption of sunday) as they need to completed in the shortest time. Also i am planning for my newspaper to be daily.I did a lot of research into this and try to explain the reasons why things are done the way they are:


Production:

Workers who produce the newspapers usually work from monday to friday, so sunday and money editions largely depend on the content done in advance or content that is syndicated. Most daily papers are published in the morning - whether it is a morning, afternoon or evening paper.

Wikipedia mentions that there are four main stages of publishing a newspaper:

1. Editorial work
This is where the articles are selected for the particular newspaper and the healine is chosen. This headline is very important as it is likely to created more of an interest from a possible buyer.
2. Production/printing
This is where the papers are pysically printed either in black and white or colour, depending on the paper. If the newspaper offers stories online, web designers and web masters are employed to create them to look aestheically pleasing to the audience.
3. Circulation - selling the paper
This is the department of newspapers where retailers of the newspaper are contacted and where subscriptions of the paper are sold. This department also supervises distribution of the printed newspapers through the mail, by newspaper carriers, at retailers, and vending machines. Free newspapers do not sell subscriptions but they still have a circulation department responsible of distributing the newspapers.
4. Advertising
This department sell spaces of the newspaper to clients so they can advertise their buisness, they can also help their clients to design and plan their advertising campaigns. There would be no adverts in an advertising-free newspaper, so the paper is run by the profit made from sales alone. Free newspapers primarily are funded by adverts as people are more likely to pick up a free newspaper.
These four stages can be described in a variety of different names.

The editorial work is very complicated and there are a lot of employers involved. I have done a post and a powerpoint about people who work in the production of newspapers and the descriptions of their job.
Here is a website that talks about the machines used to produce newspapers. I just thought it was helpful because it shows the amount of stages that one newspaper goes through when being made:
http://people.howstuffworks.com/newspaper4.htm

Statistics and Audience Demographics of Existing Newspapers.

As i am making two pages of a local paper, i need to find the statistics of them and the demographics of their audiences. Doing this will give me an idea of what the 'competition' is if i was to really release my newspaper to be sold. I'm going to look at newspapers which are local in my area.


So here is some information i got from the newspaper's websites:

I had to sign up to this website in order to get extra information on their website. I then had to contact them via e-mail myself asking the demographics of their newspaper. It was quite a formal and informative letter. The statistics of their audience is not something they are likely to publish as they may not want people to know.




Here is a London Newspaper, which is local to London but is handed out free to passers by. As it is free, it may make their audiences bigger and wider, so the audience demographics and stats might not be completely helpful to me, but give me a general idea of what audiences read newspapers (even though i've done a questionnaire)'



To find out the audience information of this paper, i looked at this website -
http://www.nmauk.co.uk/nma/do/live/factsAndFigures?newspaperID=5 - which isn't official so may not give me a realistic idea. The print screen of the website, which declares the stats of the London Evening Standard is below. I know its not clear, but i get the general idea when looking at it, and also it can be seen on the website.

I am sure that i will find out a few more statistics on newspapers in the future and when i hopefully get an e-mail back from the Norwich Evening News.

How often are newspapers and articles released?

I wanted to see if there were certain days newspapers are put on sale and why at those particular times. It would be easy to say when they are released, weekly, daily etc, but i wanted to know the reasons for this. It is different to news being reported online than it is on paper.

If a article is reported online, it can more or less be uploaded as soon as the story is found out and the article written. However for paper, the story would have to go out the next day, depending on when the story is heard of.

When it comes to a weekly newspaper, stories have to wait that long for them to be told in the paper, unless that newspaper has a website which is updated regularly.

                                        

After a lot of research i found that most newspapers in the UK are daily, and then have a Sunday version with a similar name, eg, Mil on Sunday (Daily Mail), Daily Star Sunday (Daily Star) and The Sunday Times (The Times).

This website has links to nearly every national and regional paper in the UK:

http://www.thebigproject.co.uk/news/

Free Newspapers.

I wanted to do some research of free newspapers and how they are able to be free. Free newspapers are able to be free due to the advertisements inside. As people like free things, they are more likely to pick up the paper, therefore are more likely to see the advertisements inside.

The impact that free newspapers have on the environment is vast. As people have'nt paid for the papers, they therefore have a less concern or care for where they throw them away. Also, free newspapers are often daily.

In Liverpool Street Station in London, the free newspaper the Evening Standard is handed out daily, which is a good move for the paper as millions of people pass every week. People often want something to red while on the train, and something free is even better.

Free papers also have posters, and probably advertise on the radio. The more people are aware that it is free, the more people are likely to pick it up.

              

This week's Targets.

This little post is a list of the things i need to do this week:

• Plan and then do a questionnaire
• Do a few different copies of the questionnaire to reach the final one which should be the best.
• Interview different types and ages of people about newspapers in general, in order to get full answers.